Mighty Mojo will be available on Olly’s website and on Amazon, as well as at Walmart and Target. With the aim to extend these general wellness benefits, Olly also added resveratrol and pine bark, antioxidants that may support immune function. Mighty Mojo employs the clinically studied dosages of these ingredients. The product itself features tongkat ali, a clinically studied flowering plant that may support testosterone levels, sex drive and overall wellness, as well as alleviate stress. “On the flip side of that we are also approaching this in two ways with the expectation that some partners buy it for their male counterparts, so I think we will learn a lot through the process and understanding who is buying it,” Zwerner continued. According to the Cleveland Clinic, testosterone levels start declining at age 30, which can lead to decreased sex drive, lethargy and erectile dysfunction. “The most viable target is the Millennial man,” Zwerner told WWD. Zwerner noted that while Olly has more women-focused products, several stock keeping units resonate with the male consumer, like Goodbye Stress, $14. However, by adding this product to its male-centric assortment, which currently includes the Men’s Multi, $14, the brand expects to acquire new consumers. According to the brand, their core customer skews heavily toward Millennial women. With this, the brand is also looking to expand their reach with male consumers. The 11 Best Hair Dryers for Every Hair Type, Texture and Blowout, Tested by Editors
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